Tender For Selection Of Agency For Creative And Communication Design; 1 SECTION A: PRINT MATERIAL (Per item) Content editing, Design and Layout, digital artwork of (excluding third party costs like photo sourcing, photography, etc.): 2 Flyer/Handout/Leaflet (1-2 sides) 3 Folder 4 Cover (1 side) 5 Per side 6 Design of Folder with Pocket 7 Publication Design (Brochure/Book/Booklet/Report etc.) 8 Cover design (2 pages) 9 Per inner page design 10 Rework/Updation/Revision in the existing publication in terms of content and layout, and digital artwork (Per page) 11 Language adapt (Hindi/English) of brochure/booklet (Per page) 12 Foreign Language adapt of brochure/booklet (Per page) 13 Diary/Notepad design 14 Cover (2 surfaces) 15 Inner (per surface/page) 16 Theme (per surface/page) 17 Lapel Pin (Per design) 18 Calendar 19 Theme/Cover design (Per design) 20 Inner (per surface/page) 21 Envelope or case design for Calendar (Per design) 22 Carry Bag design (Per design) 23 Plastic Card/Badge design (Per design) 24 Certificate design (Per design) 25 Direct Mailer 26 Flat/2-Dimensional (per page) 27 3-Dimensional concept & design (excluding production) 28 Greeting Card/Invitation Card 29 Flat/2-Dimensional (per page) 30 3-Dimensional concept & design (excluding production) 31 Lanyard Design (Master) 32 Adaptation 33 Identity Card/Delegate Card (Master) 34 Adaptation (per adaptation) 35 Branded Giveaway Design (Mug, T-shirt, etc.) – per Design 36 Memento Design (Per design) 37 Poster design (Per design) 38 Voucher/ticket/coupon / Sticker design (Per design) 39 Gift Tag (per design) 40 Wrapping Paper design (Per design) 41 Box Design (Per design) 42 Customized/Commissioned Illustration (per item) 43 Info-Graphic Design (per item) 44 Personalization/Customization of print collateral (% of original design) 45 SECTION B: EXHIBITION/STALL/PAVILION/ EVENT/CONFERENCE DESIGN 46 Theme & layout for Exhibition Booth (Per design) 47 Design & digital artwork of panel (per panel) 48 Wall Treatment (with images and/or graphics) 49 Layout for Raw Space (Per design) 50 Backdrop for Events (Per design) 51 3D installation design (Per design) 52 Event Stage setting & backdrop structure design (Per design) 53 Electronic Backdrop with motion/animation 54 Electronic Backdrop Static 55 Slides for Watchout (per slide) 56 Audio Visual content forUltra-wide/Watchout/more than 4K with script, animation, background music, without voice over using text, images and/or videos (rate per 30 sec) 57 Audio Visual content for Ultra-wide/Watchout/ more than 4K with script, animation, background music, with voice over using text, images and/or videos (rate per 30 sec) 58 SECTION C: VISUAL IDENTITY/ LOGO 59 Logo for Permanent Use including multiple application guidelines (Per design) 60 Logo for Special Purpose Use (conference, event, etc.) (Per design) 61 Namestyle Unit only without graphic for special purpose use (Per design) 62 Adaptation of logo into any other Collateral (per adaptation) 63 Mascot design 64 Master illustration (Per design) 65 Other poses/renderings (Per design) 66 Design of letter head (Per design) 67 Design of envelope (Per design) 68 eMail Signature design (Per design) 69 SECTION D: DESIGN FOR MASS MEDIA (excluding Photography) 70 Design of Daily Press/Magazine Creative (per creative) 71 Quarter Page 72 Half Page 73 Full Page 74 Language/ Size adaptation of existing/ approved mass media creative (per creative) 75 Updation/Revision in text of existing/ approved mass media creative (per creative) 76 Conversion of existing/ approved colour mass media creative into black & white (per creative) 77 Adaptation of approved/existing mass media creative for digital media (delivered as .jpeg sequence/pdf) (Per design) 78 Advertorial (content, layout and digital artwork) for: 79 Magazine (per page) 80 Newspaper: Quarter page 81 Newspaper: Half page 82 Newspaper: Full page 83 Language adapt of existing/ approved advertorial (per advertorial) 84 Creative for digital media (Static) 85 SECTION E: OUT-OF-HOME: Design and digital artwork (excluding special photography) 86 Banner/Kiosk/Bus Panel design (Per design) 87 Hoarding / Unipole / Gantry design / Tower (Per design) 88 Bus Shelter (all surfaces) (Per design) 89 Vehicle Design: 90 Each Surface (Per design) 91 Complete vehicle surface design (Per design) 92 Signage design (Per design) 93 Stand-alone Panel design (Per design) 94 Resizing/updation of existing out-of-home creative without any content changes (per adaptation) 95 SECTION F: INTERACTIVE MEDIA DEVELOPMENT 96 Development of linear Power Point Slide Presentation/Slide Show including content, design of all template screens, and slide transitions (per slide) Deliverable in .pptx/.ppsx/.pdf format 97 Finishing of linear Power Point Slide Presentation/Slide Show (text slides provided by client) including design of templates such as title slide, running slide, new section slide, concluding slide, and slide transitions (per slide) 98 Design of Home Page/ Screen for Interactive / Touch-screen Presentation (Per design) 99 Development of Inner Pages/Screens for Interactive / Touch-screen Presentation including content and design (per screen) 100 Design of new link to existing Interactive / Touch Screen Presentation including design of new (static) pages (per link) 101 Updation in Existing Interactive Presentation / Touch Screen in terms of static text, images, etc. without affecting the basic design or structure (rate per revised link) 102 Electronic Direct Mailer design in HTML format (Per design) 103 Revision/updation/Language adapt in Electronic Direct Mailer in content (Per design) 104 SECTION G: SOCIAL MEDIA MANAGEMENT 105 Creating Profile page (if needed) for Social networking sites (Facebook, LinkedIn, X, Instagram, etc.) and maintaining the pages on a monthly basis. Content development for 10-12 static posts per month to include text/visual-based content; 2 micro videos/reels per month of <60 sec duration using existing footage with RIICO. Posting of existing documentary/videos on youtube. [Rate per platform/ per month]. 106 Run and manage Digital Advertising on platforms like Google, Facebook, Instagram and LinkedIn and X [Rate per platform/ per month]. 107 Whatsapp Channel - Setup and configuration, existing content sharing (Mobile no. to be provided by RIICO) 108 SECTION H: BULK EMAILING SERVICES 109 Sending of bulk emailers to existing database with the Department or generated through digital campaigns (excluding design of Emailer) (for every 1000 emails)Task includes:• Sorting Data and conversion into compatible format• Add attachments in .jpeg, .pdf, .ppt, .swf, .zip, etc.• ‘Unsubscribe’ Feature• Tracking feature• Email Reports 110 SECTION I: WEBSITE DESIGN & DEVELOPMENT (Design of Responsive Website in accordance with all guidelines and standards of DoIT&C, Rajasthan) 111 Design of complete Responsive website including need assessment, planning of structure, features & functionalities, nomenclature of links, content development in English/Hindi, design of Home page and all GUIs (front-end and back- end/admin section pages) using CSS, DIV based, Web 2.0 techniques, CMS, etc. with multiple browser compatibility (excluding domain name registration, hosting, server space and programming cost. These will be paid at actual on submitting invoice.) - Rate Per Page/Rate per Link 112 Addition of new pages/links to the website (rate per page/link) 113 Updation in existing pages/links of the website (rate per page/link) 114 Design of Splash Page/Landing page in HTML format excluding form using image/ text/ graphics for promotion (per page) 115 Design of Splash Page/Landing page in HTML format including form with DB using image/ text/ graphics for promotion (per page) 116 Design of Home Page only, including need assessment, planning of structure & quick-links, features & functionalities, nomenclature of links and content in English/Hindi 117 In JPEG/PSD format (Per design) 118 In HTML format (Per design) 119 Design of front-end web pages (per page) 120 In JPEG/PSD format (Per design) 121 In HTML format (Per design) 122 Programming/Development for website in ASPX/PHP format including forms, database development, other functionalities, testing and following procedures for quality assurance (Rate per page/rate per link) 123 Annual Website Maintenance (per website per month) (Content for updation will be provided by the Department) excluding:• Redesign of site• Script/application - adding, editing, removing or installing any new scripts, application or software to the existing website 124 Design of static web-banner with image/text/graphics for promotion (per banner) 125 Design of static Pop-up creative with image/text/graphics (per creative) 126 Website Updation 127 Addition of new link to existing website including design of new pages (per page) 128 Removal of links/pages from existing website (per page removed) 129 Updation in text, images, banner, etc. of existing Website without affecting the basic design or structure (Rate per revised link) 130 Insertion of video in existing website excluding video conversion, editing, compression charges (Rate per video) 131 Writing data on Pen drive (excluding the cost of Pen drive) 132 SECTION J: PROFESSIONAL PHOTOGRAPHY including camera & photographer’s fee (excluding cost of models, props and special lighting) excluding the cost of travel & accommodation 133 Photography for event/ conference/workshop coverage: 134 Half Day (upto 4 hours) 135 Full Day (upto 8 hours) 136 Creative Photography assignment charges for print & electronic mediums including special lights, if required (per day) 137 Professional Video Shoot (4K format) for event/ conference/ workshop coverage including camera & tripod charges & cameraman’s fee, excluding the cost of media 138 Half Day (upto 4 hours) 139 Full Day (upto 8 hours) 140 Professional Video Shoot in above 4K format for event/ conference/ workshop coverage including camera & tripod charges & cameraman’s fee, excluding the cost of media 141 Half Day (upto 4 hours) 142 Full Day (upto 8 hours) 143 Video Shoot for Interview/Byte (4K format) capturing including camera & tripod charges & cameraman’s fee, lapel mic but excluding the cost of media (per day) 144 Creative video shoot in 4K format including recce, camera, tripod charges & cameraman’s fee, Directors fee, crew charges excluding the cost of media (per day) 145 Creative video shoot in above 4K format including recce, camera, tripod charges & cameraman’s fee, Directors fee, crew charges excluding the cost of media (per day) 146 Video Shoot with Drone in 4K format (per day) 147 SECTION K: AUDIO/VIDEO PRODUCTION IN HIGH QUALITY - Consolidated rate includes charges for script/storyboard, location recce, travel outside Jaipur upto 200 kilometers, artists, video shoot in Full HD format, editing, 2-D animation of text and graphics, titling/sub-titling/text, music, voiceover artist fee, mastering and studio charges.Exclusions:• Reimbursement at actual for journey beyond 200 km: Journey would be undertaken by rail (First Class/AC-2T) or by road or by air (if needed; economy class). The agency will have to submit supporting documents i.e. used tickets or bill for hiring vehicles etc. to support its claim.• Endorsements: Rates do not include endorsement fee or arrangement fee for endorsement made by top personality (artist/singer/ celebrity)• Payment of Royalties: Payment of royalty/credit for copyright purposes to any public/private organization or person for using any input in production would be the responsibility of the agency 148 Video Spot/TVC (Master Version) 149 Upto 30 seconds 150 Above 30 seconds upto 60 seconds 151 Above 60 seconds (rate per 60 second) 152 Video Spot Language Version of existing Video Spot/TVC 153 Upto 30 seconds 154 Above 30 seconds upto 60 seconds 155 Above 60 seconds (rate per 60 second) 156 Re-voice over charges 157 Re-editing charges 158 Documentaries/Short Films (Master Version-HD) 159 From 2 minutes upto 5 minutes 160 Above 5 minutes upto 15 minutes 161 Above 15 minutes upto 30 minutes 162 Documentaries/Short Films (Master Version- 4 K) 163 From 2 minutes upto 5 minutes 164 Above 5 minutes upto 15 minutes 165 Above 15 minutes upto 30 minutes 166 Documentaries/Short Films (Master Version- Above 4K) 167 2 minutes upto 5 minutes 168 Above 5 minutes upto 15 minutes 169 Documentaries/Short Films Language Version of existing documentary/short film (Master Version- HD) 170 2 minutes upto 5 minutes 171 Above 5 minutes upto 15 minutes 172 Above 15 minutes upto 30 minutes 173 Documentaries/Short Films (Master Version- 4 K) 174 2 minutes upto 5 minutes 175 Above 5 minutes upto 15 minutes 176 Above 15 minutes upto 30 minutes 177 Documentaries/Short Films (Master Version- Above 4K) 178 2 minutes upto 5 minutes 179 Above 5 minutes upto 15 minutes 180 Re-voiceover Charges 181 Re-editing Charges 182 Radio Spot: Consolidated Rates for radio spot with script (with words and/or music) 183 Duration upto 30 sec 184 Duration 31 to 60 sec 185 Duration above 60 sec (per 30 sec) 186 Re-recording of voice-over and finishing of Radio Spot. These charges would be admissible if script is changed after production is carried out as per the approved script. 187 Duration upto 30 sec 188 Duration 31 to 60 sec 189 Duration above 60 sec (per 30 sec) 190 Radio Jingle/Song/Signature Tune: Radio creative which is partially or fully music-based, with original music composition 191 Upto to 60 sec 192 Duration above 60 sec (per 30 sec) 193 Re-recording of Jingle/Song/ Signature Tune: These charges would be admissible if script is changed after production is carried out as per the approved script and artists have to be called again for recording. 194 Upto to 60 sec 195 Duration above 60 sec (per 30 sec) 196 2D Animation clip/AV using still images, background music, text/graphic 2D animation, without voice over in Full HD format (Rate per 60 sec) 197 2D Animation clip/AV using still images, background music, text/graphic 2D animation, with voice over in Full HD format (Rate per 60 sec) 198 Conversion of .avi or .mpg or mp4 to .mov format (rate per minute of video clip) 199 SECTION L: SEO (SEARCH ENGINE OPTIMIZATION) for upto 25 keywords 200 Onpage Optimization (Rate per month) including:• Meta Tag Optimization• Title Tag Optimization• Code Optimization & Modifications• Broken Link Check• Alt Tag Optimization• URL Mode Rewrite• XML Sitemap + Rss Feed• Content Optimization 201 Offpage Optimization (Rate per month):• Google Analytics & Webmaster Account Setup• Website Submissions to Search Engines (Google, Bing & Yahoo)• Manual Directory Submission• Manual Article Submission• Press-Release Submission• Blogs Promotion• Article Submission• Social Book Marking (SBM) 202 Cost per extra set of 5 Keywords (over and above 25 keywords) 203 SECTION M: MOBILE APP UI/UX 204 Designing of App screens (rate per screen) 205 Adaptation of designs in multiple screen sizes as per device & orientation (rate per screen)
