Selection Of Agency For Digital And Social Media Campaign For West Bengal Tourism, Kolkata-West Bengal

Selection Of Agency For Digital And Social Media Campaign For West Bengal Tourism- 1 Social Media Handler [All the content on each platform (i.e. Facebook, X-Handle, Instagram and YouTube) will be finalized with due consultation and approval from the competent authority of this department.] Bidders are reqested to quote per month rate for below mentioned scope 2 Facebook Activities: 45-50 Posts Per Month + Event Page Creation (15-20 Posts must be Audio Visual and 30 Static Posts ) 3 Xhandle Activities: 35-40 Posts Per Month (10-15 Posts must be Audio Visual and 25-30 Static Posts ) 4 Instagram Activities: 45-50 Posts Per Month (15-20 Posts must be Audio Visual and 30 Static Posts) 5 YouTube Activities: 10-15 Posts Per month 6 Answering queries & Handling damaging content for Facebook, X-Handle, Instagram, and YouTube 7 Social Media Services - Strategy Development, Targeting, Analytics, Optimisation & Reporting 8 Facebook and Instagram 9 YouTube 10 Online Reputation Management 11 Facebook and Instagram 12 YouTube 13 Deliverables 14 Facebook Post and Instagram: Atleast 45 Lakh Impressions in total in 1 month (i.e. 1.5 lac / Day) 15 Video on Facebook and Instagram: Atleast 500,000 Video Views in total 1 month 16 Video on Facebook and Instagram: Atleast 40,000 Engagement per month 17 Video on YouTube for West Bengal: Atleast 1 Lakh True Views 18 Video on YouTube for Pan India: Atleast 1 Lakh True Views 19 Video on YouTube for International Market: Atleast 1 Lakh True Views 20 Content Development and Boosting for Major Events 21 Content development for all the posts across Social Media Platform & also for all major events like Durga Puja. Red Road Carnival, Kolkata Christmas Festival, Gangasagar Mela, Bishnupur Music Festival etc. and other contemporary subjects related to the publicity and promotion of West Bengal Tourism & West Bengal Tourism Development Corporation 22 Atleast 720 Raw images and 480 Raw videos of all the destination/ events etc. needs to be generated by the selected agency for the entire campaign period of 02 years 23 Digital Media Consultant 24 Digital Media Consultantion charges per month

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INR 100000.0 /-

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