Tender For Selection Of Firm For Strategy, Planning And Implementation Of Iec Activities Aiming At Increasing Public Awareness On Pm Surya Ghar Yojana Benefits In Ayodhya, Gorakhpur And Varanasi, 1 Design, Printing, Installation and Displaying of Banners at Vikas Bhawan/ Nagar Nigam/ Sub-Stations/ Wards, 30 Nos. concurrently in each district – Ayodhya, Gorakhpur and Varanasi district for 01-year duration.(Min. Size - 7 x 4) 2 Design, Printing, and Installation of banners over the Billboards/ Hoardings of prominent locations (Chauraha), 04 Nos. in each district - Ayodhya, Gorakhpur, and Varanasi for a period of 03 months within the contract period.(Min. size-20x10) 3 Design, Printing, Supply and Distribution of Pamphlets on Canopy stalls organized at Vikas Bhawan, Discom Billing offices/ Divisional offices and Sub-stations for the entire contract period (1,00,000 Pamphlets in each district in Ayodhya, Gorakhpur, and Varanasi, with Min. size- 8.3” x 11.7”) 4 Deputation of ‘Field Executives’ for Canopy stalls organized at Vikas Bhawan/ Nagar Nigam/ Sub-Stations/ Wards. 06 field executives to be deputed for each district for the entire duration of the contract. 5 Canopy stalls to setup at suggested locations, atleast 03 Nos. concurrently in each district for 01-year duration. Tent type Canopy with Minimum size 5x5x7 will be installed. · Design & printing of Canopy will be under the scope of bidder. · Permission for setting up a Canopy booth at such locations will be facilitated by UPNEDA. · List of locations and month-wise schedule for entire contract period will be provided later. 6 Poster Advertisement on back side of Auto and Battery-Rickshaws.100 Nos. of Auto & Battery rickshaws in each district - Ayodhya, Gorakhpur and Varanasi (Total 300 Autos & Battery Rickshaws) for a period of 03 months within the contract period. (Min size. 3’x1.5’).Printing, Supply, and installation of posters will be under the scope of the bidder. 7 Events to be organized on benefits of Rooftop Solar in renowned Universities, Colleges, and Schools of all 03 districts engaging professors, teachers, staff, and students (03 events in each district).Event will include a Banner(7x4), Standee (5x2), and Sound System with Mic & speakers for public interaction.Duration of this interactive event will be minimum 02 hours. Broad idea of the session along with the Schedule of the events during the contract period will be provided later. 8 Advertisement in prominent Hindi Newspapers (e.g., Dainik Jagran, Dainik Bhaskar, Amar Ujala, Hindustan, Navbharat Times) to be published on Sundays only (Min. Size 20 cm x15 cm).Advertisement may exclude front cover and back pages. Advertisement to be published on 08 Sundays in each district within the contract period. 9 Mobilization of Surya Raths (mobile vehicle) for promotion & awareness of Scheme. 03 Raths to be deputed in each district for 03 months within the duration of contract period. ‘Rath’ will be considered any Light commercial vehicle (preferably pick up or mini truck) decorated with banners, posters, and a Sound system for audio advertisement. Minimum Distance to cover each day is 20km, with minimum outdoor exposure of 06 hours. District wise movement schedule, details of route and audio clip will be provided later. 10 Deputation of ‘Nodal Officers’ (01 for Ayodhya & Gorakhpur, and 01 for Varanasi) for the entire tenure of the contract (12 months) for daily co-ordination between internal teams, monitoring of district IEC activities and MIS preparation. 11 Design, Printing, Supply and Distribution of T-shirts and Caps to beneficiaries viz. Consumers, Vendors or Volunteers (List and Size wise Qty. for print, and the distribution schedule will be provided later) - 1000 set. for each district 12 Facilitation of services to organize 01 ‘Solar Mela’ in each district within the contract period, with arrangements (not limited to): -a) Temporary Stage along with housing (tent) for dignitaries (Minimum stage size - 25 x 15),b) Carpet area with Seating arrangements (chairs) to accommodate minimum 150 visitors at a time. c) Sound system including Mic, Speakers and a podium for dignitaries to address public. d) IEC material will include Banners (Size 10’ x 5’ – 01 Nos., 7’x 4’ – 01 Nos.), and Standees (5’ x 2’ - 02 Nos.). Content for banners will pe provided later.e) Venue will be facilitated by UPNEDA.
