Economic Community of West African States, ECOWAS,African Union
18-04-2025
Work Detail
Quotation are invited for Strategic Communications Support for the Federal Ministry of Health and Social Welfare (Fmhsw) Scope of Work 3.1 Media Engagement & Public Relations Develop and execute a comprehensive media plan covering print, broadcast, and digital platforms. Coordinate interviews and media appearances for FMHSW officials, ensuring clear and consistent messaging. Publish editorials, press releases, and policy analyses in top-tier news outlets. Manage media placement and partnerships with national and international media houses. 3.2 Social Media & Digital Strategy Create engaging digital content, including social media campaigns and infographics. Implement the From the Ministers Desk initiative for regular ministerial updates. Monitor and respond to social media discussions related to FMHSW activities. Deploy influencers and digital ambassadors to amplify key messages. 3.3 Stakeholder Engagement & Community Outreach Organize town hall meetings and interactive forums with key stakeholders. Facilitate community-led initiatives, including grassroots advocacy campaigns. Capture and promote success stories from FMHSWs interventions in underserved communities. 3.4 Content Development & Production Produce high-quality audiovisual content for television, radio, and digital media. Develop structured messaging for FMHSW leadership, ensuring coherence across communication channels. Implement a dedicated daily video coverage plan for FMHSW activities. 3.5 Monitoring & Evaluation Track media engagement metrics, including news coverage, social media reach, and audience engagement. Provide analytical reports assessing the impact of communication efforts. Adjust strategies based on data-driven insights to improve effectiveness. Deliverables A detailed media engagement strategy and implementation plan. Regular press releases and media publications highlighting FMHSWs work. High-quality multimedia content, including interviews, radio jingles, and TV broadcasts. Monthly social media performance reports and engagement analytics. Documentation of community outreach activities and stakeholder engagement initiatives. Impact assessment reports outlining the effectiveness of the communications strategy. 5. Consultant Qualifications The selected firm should demonstrate the following expertise: Extensive experience in media relations, strategic communications, and public relations. Proven track record in executing large-scale government or development sector communication campaigns. Strong digital media expertise, including content creation and social media engagement. Experience in stakeholder engagement and community-driven advocacy. Familiarity with the Nigerian health sector and policy environment. 6. Duration & Reporting The engagement will last for an initial period of one year, with an option for extension based on performance. The consulting firm will report to the Sector-Wide Coordination Office at FMHSW. Regular progress updates and impact assessment reports will be required. 7. Application Process Interested firms must submit a proposal including: Organizational profile and past experience in strategic communications. Detailed work plan and methodology. Key personnel and their relevant expertise. Financial proposal. This initiative is crucial to advancing Nigerias health sector reforms. The consulting firm will play a pivotal role in shaping public perception, promoting accountability, and ensuring widespread awareness of FMHSWs efforts. Tender Link : https://etenders.com.ng/federal-ministry-of-health-and-social-welfare-fmhsw-request-for-quotation-for-strategic-communications-support-for-the-federal-ministry-of-health-and-social-welfare-fmhsw/
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