Expression of Interest for Consulting Services for Design and Implementation of a Branding Strategy for Suriname and the Suriname Investment and Trade Agency (SITA) Project Name: Foreign Investment and Export Promotion Program The consulting services (the Services) include the following objectives: 1. Craft a Distinctive and Authentic National Brand for Suriname, that: reflects the rich culture, natural beauty, unique heritage, products from Suriname and showcasing the promising investment opportunities available in Suriname: Increases the visibility of Suriname globally, positioning it as an attractive destination for tourists, investors, and potential business partners. Inspire national pride and unity through a compelling, shared narrative that resonates with the people of Suriname. Ensure seamless execution of the brand across multiple platforms and through impactful international campaigns. 2. Develop a dynamic and recognizable brand identity for the Suriname Investment and Trade Agency (SITA), which: Elevate awareness of SITAs services and expertise Cultivate customer loyalty and trust in SITAs capabilities. Drive SITAs growth by attracting new clients and retaining existing ones, positioning the agency as a key player in facilitating trade and investment opportunities [Disclaimer: The above text is machine translated. For accurate information kindly refer the original document.] Tender Link : https://idbdocs.iadb.org/wsdocs/getdocument.aspx?docnum=EZIDB0000171-1375635338-40912
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