Tenders Are Invited For Public Relations Services – Technical Specifications And Selection Procedure Of The Body Executing The Information And Promotion Program Of Agricultural Products Third Countries – Target Market: Usa
Tenders Are Invited For Public Relations Services – Technical Specifications And Selection Procedure Of The Body Executing The Information And Promotion Program Of Agricultural Products Third Countries – Target Market: Usa
Public Relations Services – Technical Specifications And Selection Procedure Of The Body Executing The Information And Promotion Program Of Agricultural Products Third Countries – Target Market: Usa. The Activities And Initiatives (Work Package - Wp) That Will Make Up The Promotional Program Are Similar To The Classic Information And Promotion Ones For High Quality Agricultural And Food And Wine Products, Taking Into Account The Topics To Be Covered And The Objectives Listed Above And Are Included In The Following Categories: - Wp 2 – Public Relations - Wp 3 – Website, Social Media - Wp 4 - Advertising - Wp 5 – Communication Tools - Wp 6 – Events - Wp 7 – Promotion At Points Of Sale (Pos). Target Groups: - Influencers & Media - Trade Operators - Opinion Leaders - Consumers The General Indications Relating To The Information And Promotional Activities That Will Make Up The Proposals Presented As Part Of This Selection Procedure Are Reported In The Technical Specifications. It Should Be Noted That The Bidder Has General Indications Within And In Compliance With The Characterizing Elements Of The Wps Indicated, But Is Free To Formulate And Explore The Proposed Actions In Compliance With The Wps Listed And In Any Case Always According To The Methods That Allow The Objectives To Be Achieved Foreseen By The Program. It Is Required That The Offer Is Accompanied By A Presentation Of The General Strategy Of The Program Based On The Information Provided In The Art. 2 Of The Technical Specifications. The Strategy Is Required To Be Based On: - Ability To Respond To The Information Needs Of The Targets; - Communicative Effectiveness Of The Message And Contents; - Ability To Involve Target Subjects; - Integration With The Existing Communication System Of The Consortium. The Strategy Is Required To Describe With Which Characteristics The Proposal Is Suitable For Effectively Transmitting The Message And Contents Of The Program. The General Strategy Is Required To Identify The Geographical Areas Of The Target Market, Justifying The Choice, Keeping In Mind What Is Indicated In These Specifications. For Each Individual Wp Developed, An Indication Of The Expected Results And A Specification Of The Implementation Methods Are Required.
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