Expression Of Interest Are Invited For Supply, Implementation And Maintenance Of Customer Relationship Management (Crm) System For Shopping Mall. Suitable Applicants Shall Download A Prequalification Questionnaire Via The Below Link. The Questionnaire Shall Be Completed And Returned With All Required Documents To Email Raysktam@Mtr.Com.Hk Or Send To The Above Address No Later Than 2:00 P.M. On 20 Jan 2025 (Hong Kong Time). 2. Scope Of Services The Scope Of Services Includes The Following: · Implement Crm To Support The Following Functions: O Membership Management Supporting Multi-Tier And Associated Membership O Loyalty, Promotion And Reward Management O Generation Of Analytics And Operation Reports · Provide A Concierge Application Facilitating Frontline Staff To Perform Personalized Customer Service And Frontline Operations Such As Point And Gift Redemptions. · Provide Loyalty Member Portals As Mobile App And Responsive Web App/ Wechat Mini Program. · Provide A Merchant Portal For Gift Voucher Redemption Activities. · Provide A Back-Office Application For Promotion And Reward Management. · Integrate With Third-Party Systems Including But Not Limited To Marketing Automation Platform, Content Management System, Analytics Platform, Ocr Engine And Carpark System. · Supply And Installation Of A Loyalty Solution To Fit Luxury Shopping Mall Business. · Customization To Meet Business Operation And System Integration Requirement. · Design, Build (Customize), Test, Training, Implementation, Etc. Of The New System. · Data Migration From Existing To The New System. · System Maintenance & Support Services Tender Link : Https://Www.Mtr.Com.Hk/En/Corporate/Tenders/Invitation.Html
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